About Sourced Sponsors
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Sourced Sponsors exists to take the guesswork out of sponsorship sales. We track who's actually buying sponsorships — in real time, across every major channel — so the people selling and seeking sponsorships can spend their time pitching, not prospecting.
The problem we set out to solve
Finding sponsors has always been the slowest, most frustrating part of running a media business. The brands with budget are out there — they’re sponsoring newsletters, podcasts, and YouTube channels every single day — but that activity is scattered across thousands of sources, vanishes the moment a campaign ends, and never lands anywhere you can actually search. So sellers fall back on cold lists, stale databases, and gut feel. We thought there should be a way to see the market as it actually happens.
What we do
Sourced Sponsors is a real-time database of sponsorship activity across newsletters, podcasts, and YouTube. We continuously track placements as they go live — capturing the brand, the channel, the date, and the link — and turn that raw activity into something you can search, filter, and act on. Every entry is a real, verifiable sponsorship, not an estimate. The result is a single source of truth for who’s spending, where, and when.
Who we built it for
We built Sourced Sponsors for the people whose revenue lives and dies by their sponsor pipeline: independent creators and operators hunting for their next deal, and publisher and media sales teams filling an advertiser pipeline. If landing sponsorships pays your bills, the database was designed around your workflow — fast filtering, real contact details, and the timing signals that tell you when to reach out.
What makes us different
Most tools cover a single channel and refresh on a monthly or quarterly cycle. Sourced Sponsors tracks all three major channels in one place, in real time, so you see a brand’s full sponsorship footprint without stitching together two or three subscriptions. We focus on the things that actually move a deal forward: proof that a brand spends, the contact who can approve it, and the timing to reach them while the budget is still fresh.
